0101 / 04
Water decides your results.
Every lather and final rinse begins with the water itself.
● PORTABLE WATER SOFTENING · CES 2027
01500 ML SINGLE FILL0260 SECOND CYCLE03NO PUMP · NO PLUMBING
© 2027Beauty-grade water.
In 60 seconds.
The first hand-carried, single-fill device designed to make beauty-grade water in 60 seconds, with only a few brief shakes.
A PORTABLE BEAUTY RITUAL
Why water
comes first.
Four facts. No scroll-locked slides.0202 / 04
About 75% of US homes receive moderately hard or harder water.
A fixed household condition follows the ritual from city to city.
0303 / 04
It breaks your lather and your final rinse.
Metal soaps remain on skin while trace copper can amplify oxidative damage on color.
0404 / 04
With Perluo, you decide the water.
Portable water softening becomes a 60-second beauty ritual.
THE RITUAL
01 / ONE FILL · THREE MOVESFill. Shake briefly. Wash.
One 500 mL fill is designed for the lather and the final rinse — without a pump, plumbing, or treatment power.
● 01 / 03IN MOTION
FILLAdd 500 mL.
Fill Perluo once with tap water for the lather and the final rinse.
● 02 / 03IN MOTION
SHAKEA few brief shakes.
Short hand impulses activate the fixed-vane cascade and self-recirculating vortex.
● 03 / 03IN MOTION
WASHReady in 60 seconds.
Use the treated water for a portable beauty ritual, wherever the day takes you.
INSIDE THE 60-SECOND SYSTEM
Inside the
60-second system.
All three mechanisms are visible now. Scroll reveals detail, not locked states.
A / THE ENGINE01 / 03~10 S / PER IMPULSE
A vortex that keeps working.
A six-vane fixed cascade converts each brief hand impulse into rotation, sustaining approximately 10 seconds of self-recirculation per impulse.
Technical notes +
- A
Six fixed vanes turn a brief hand impulse into rotation.
- B
The vortex sustains approximately 10 seconds of self-recirculation per impulse.
- C
CFD selected the geometry; surface files provide the verification path.
B / THE MEDIA02 / 03ZEOCHEL / REMOVABLE-CAPTURE
One cartridge. Two jobs.
Dual-Function ZeoChel addresses hardness and trace copper in the same cycle, while Removable-Capture keeps captured copper in the spent refill.
Technical notes +
- A
Dual-Function ZeoChel addresses hardness and trace copper in one cycle.
- B
Removable-Capture keeps captured copper sealed in the spent refill.
- C
The lower cap opens for a tool-free refill change.
C / THE LID03 / 03OLED / TOUCH / LED RING
The lid knows your city.
A surface-flush display, touch key, and LED ring are designed to communicate city-based treatment time while the core device stays sensor-free.
Technical notes +
- A
The surface-flush OLED keeps treatment time visible at a glance.
- B
A touch key and LED ring create one direct control surface.
- C
Sealed wireless charging keeps power ports away from water.
NO PUMP
NO PLUMBING
NO TREATMENT POWER
SENSOR-FREE CORE
DIMENSIONS & MATERIALS
Sized for the ritual, not the bathroom.
- HEIGHT
- 240 mm
- DIAMETER
- ⌀70 mm
- CAPACITY
- 500 mL
- EMPTY WEIGHT
- ~400 g
TRANSLUCENT BODY
FLUTED CAP
MESH MEDIA
Transparent body material and silicone grip-band design remain pending final specification.
MAKEMAKE INC. / COMPANY
Patented materials, built into brands.
MAKEMAKE is a Korea-based chemical-tech company established in 2024. Its house of brands brings patented material systems into focused consumer experiences: SOOO, COKER, and PERLUO.
01Korean Patent No. 10-2965444 registered
02Two patent applications in progress
03TIPS · bluepoint Seed · in-house laboratory
04SOOO — Cosmoprof Asia 2025 Hair Products Winner
CEOHyoseop Kwak
CHEMICAL TECH LEADYongju Kim, PhD
OPERATIONDonggyu Byun
CREATIVEChangmyung Park
Market launch March 1, 2027 · USD 149 · device + 10 refills · approximately 200 washes
FAQ / 7.1—7.6
The details judges ask for.
7.1How does it work without treatment power?+
A six-vane fixed cascade converts a few brief hand impulses into a self-recirculating vortex. No pump or plumbing is required.
7.2What does beauty-grade mean?+
Water softened below 60 PPM—the soft range—with trace copper captured out of solution.
7.3Do I need the app?+
No. City profiles and refill-life tracking can add guidance, but the app is never required for the core function.
7.4How long does a refill last?+
The launch bundle includes the device and ten refills, designed for approximately 200 washes in total.
7.5What happens to captured copper?+
Removable-Capture is designed to keep captured copper sealed in the spent refill rather than sending it down the drain.
7.6When and where can I buy it?+
PERLUO is planned to launch on March 1, 2027 at USD 149 for the device and ten refills.
PORTABLE BY DESIGN